THE IMPORTANCE OF SEARCH ENGINE OPTIMIZATION (SEO) FOR LOCAL BUSINESSES
The goal of search engine optimization is to allow users and search engines to find your website. SEO allows the search engines to determine what the page is about and how it can be of use to the users.
SEO is one of the most misinterpreted and misunderstood terms in online marketing. But if done right, it provides better ROI than TV or print ads. It is a practice that provides visibility, credibility, traffic, and branding to a business.
When people want information, they go to their preferred search engine and type their search phrase. If search engine optimization is done properly, the search engines will bring up your website whenever the targeted keywords are searched by the users. This in turn brings more highly targeted traffic to the website, more clients and more sales.
How to choose a good SEO Company?
- Clearly Define Your SEO Goals
- Find an SEO Company that Tracks Your Data
- Get SEO company Reviews, Case Studies & Testimonials
- Schedule a Consultation
- Always use a local company
SEO (Search Engine Optimization). The Process
The first step of SEO is the Discovery and Research Phase. Propelfolio will familiarize itself with your brand and the industry in which you belong. At this vital step, our SEO specialist will talk to you about your company, goals, and the competition you face. This information will help create the right SEO strategy.
Next, our SEO specialist will dig deeper to know more about the industry and the competition. Tools used in this step are Google Insights, Google Keyword Tool, SERP Ranking and SEO MOZ. The research will ensure that we know about the level of competition. It will also allow Propelfolio to come up with a unique SEO strategy for you.
Once a plan is set, the search engine optimization campaign will be implemented. During the first four to six months of the campaign, the brand is established online. During this time, data is also collected, and the campaign is further refined. A professionally designed website is always at the center of the SEO campaign.
Propelfolio is a leader in search engine optimization. We ensure that the SEO campaign is successful from the start to finish.
Contact us to learn how SEO can help your business today.
SEO CASE STUDY
Express Glass and Board Up Service provides glass repair service to residential and commercial customers, including glass window repair, sliding glass door repair, and board-up services. Express Glass initially provided services in the Miami-Dade area, but after a successful SEO campaign, they’ve expanded their services to Broward, West Palm Beach, and Port St. Lucie.
Express Glass had no organic rankings when they contacted Propelfolio. All their traffic came from Google AdWords campaigns. Express Glass’s goal was very clear: to achieve top 5 or top 10 rankings on Google for their primary keywords and cities.
When we started the SEO process, all their keyword/city combinations did not rank in the top 100 on Google. They also had strong competition from a franchise chain in their area of service.
The strategy that was implemented for Express Glass was to do a complete, themed optimization of their website, implementing additional search engine-friendly structural elements into the site to increase the site link popularity.
The Express Glass site was static HTML but lacked keyword density, and most of the optimization elements that Propelfolio implements in the source code. We started by identifying keywords and assigning the keywords to specific pages in the site. If those pages lacked keyword density to support the keywords, Propelfolio would rewrite the content on those pages. Propelfolio also work on their social media campaign. We created a blog service on their website linked to Google Places, Face book, and Twitter. A press release campaign was established on a weekly basis.
After six months, Express Glass was extremely pleased with the results of the campaign. They achieved top rankings on Google for their most important keywords, and their overall ranking statistics have more than tripled. Their top 5 rankings have increased by over 600%. Their organic traffic increased 240% and allows them to minimize expenses in their Google AdWords campaigns. Here is Express Glass & Board Up Service’s SERPs Ranking Report that show target keyword in position 1 and 2 in Google.
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